The 2009 Highway Africa Conference, held recently at Port Elizabeth’s new World Cup stadium (photo above), helped African media be better prepared to cover the 2010 World Cup, according to Guy Berger, head of Rhodes University’s School of Journalism and Media Studies. African media should work to ensure that “coverage is not only focused on the glitz and glamour aspect of the World Cup,” Berger said, “but must be extended to critical evaluation of socioeconomic consequences.”
In a keynote address, Saleem Badat, Rhodes University Vice-Chancellor and licensed football coach, cautioned African journalists against uncritical reporting: “As a supposedly African event, it remains to be seen how, in what ways, and to what extent the media coverage of the 2010 FIFA World Cup will differ from that of previous World Cups.”
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