Boca Júniors’ “Fraud of the Century”

On October 3-4, Alex Galarza spoke at the Rethinking Sports in the Americas conference at Emory University about the history of Club Atlético Boca Júniors’ Ciudad Deportiva (“sports city”), a gargantuan urban project hailed in the 1960s as a harbinger of national progress and modernization that later became known as the “fraud of the century.” Galarza is a doctoral student in history at Michigan State University and co-founder of the Football Scholars Forum. This paper is part of ongoing doctoral research funded by the Fulbright Program and a FIFA Havelange Scholarship.

The scholarly gathering in Atlanta provided ten early career scholars and graduate students with a chance to present new research papers and receive feedback from peers and senior scholars. Participants read and commented on pre-circulated papers, which made for lively and engaging discussions. Chris Brown, an Emory History PhD student studying sport in the Brazilian Amazon, organized the conference with support from Dr. Jeff Lesser of the Emory History Department and Dr. Raanan Rein, Vice President of Tel Aviv University. Several Football Scholars Forum members shared their work and ideas, including keynote speaker, Brenda Elsey, as well as Rwany Sibaja and Ingrid Bolívar.

The video of Alex Galarza’s presentation on the Ciudad Deportiva reveals the intertwining of sport, politics, and society in postwar Buenos Aires. The Ciudad was profoundly shaped by the idea that popular consumption of fútbol and leisure were integral components of citizenship and national progress. This helps explain why Argentina’s national government and Buenos Aires’ municipal authorities subsidized the project and integrated it into the city’s master plan. The general public, not just Boca supporters, invested an impressive amount of money and faith into the undertaking. While the initial success of the Ciudad speaks to the changing ways in which porteños viewed modernity and consumed leisure, the project’s monumental failure in the long run sheds new light on the nature of political and economic change in Argentina after Perón.